Brand, portfolio and go-to-market strategy for companies ready to scale.
Strategy as art. Results as proof.
Deciding where to play
LMC Scale is a strategic marketing and growth advisory firm founded by Laiza Martínez Cisneros, a senior marketing executive with 20+ years building and scaling brands at Coca-Cola, Philip Morris International, Reckitt and SharkNinja across Europe, Mexico and Latin America. We help CEOs and leadership teams turn strategy into measurable growth: deciding where to play, how to win, and how to scale it with discipline.
Laiza Martínez Cisneros — Founder & Principal Advisor. Engineer from Tecnológico de Monterrey with an MBA from Reims Management School (France). She has led brands and P&Ls in Sweden, Ireland, Mexico and Latin America, and teaches Business Competitiveness at university level.
Strategic Advisory
Brand Strategy & Portfolio Architecture
Defining your core identity and architectural framework to ensure long-term brand equity and market leadership.
Go-to-Market & Market Entry
Strategic market entry planning and GTM execution tailored for complex international expansion and regional scaling.
Commercial Model Redesign
Optimizing pricing structures and commercial channels to maximize profitability and operational efficiency.
Digital & Omnichannel Growth
Integrated digital strategies and omnichannel frameworks designed to drive measurable growth across all touchpoints.
AI-enabled Marketing & RevOps
Implementing AI-driven marketing systems and CRM strategies to enhance operational discipline and revenue growth.
3x
Scaled a consumer-technology business from $25M to $75M
$15M
B2B pipeline built from zero in a new region
+700 bps
Market share gained through new category launches
20+
Leading brands across Europe, Mexico and Latin America
Coca-Cola · Philip Morris International · Reckitt · SharkNinja
Laiza Martínez Cisneros
Founder & Principal Advisor. Engineer from Tecnológico de Monterrey with an MBA from Reims Management School (France). She has led brands and P&Ls in Sweden, Ireland, Mexico and Latin America, and teaches Business Competitiveness at university level.
Ready to scale?
laizamartinez8888@gmail.com
linkedin.com/in/laizamc
Mexico City